50,000+ active members
High-value, high-intent demographic
UK's #1 over-60s discount platform
🤝 Reach 50,000+ engaged over-60s shoppers
Partner With Over 60s Discounts
Over-60s control around half of all UK consumer spending. Our 50,000+ members are actively looking for brands like yours. Here's how to get featured.
Why Partner With Us?
The over-60s demographic is the UK's most underserved — and most valuable — retail audience.
📊 The Opportunity
People aged 60+ account for nearly half of all UK household spending — yet most brands still target 18–35 year olds. Our platform puts your offer directly in front of an audience with high disposable income, brand loyalty, and genuine purchase intent.
🎯 Qualified Traffic
Unlike paid social advertising, our members arrive at your offer already searching for deals in your category. Click-through rates are significantly higher than industry benchmarks for this demographic.
🔄 Performance-Based
We work on an affiliate model — you only pay when a member clicks through and makes a qualifying purchase. No upfront fees, no wasted spend on impressions that don't convert.
47%
of UK household spending
by over-50s households (ONS Family Spending, 2024)
50k+
active members
registered UK over-60s shoppers
2.4×
higher average order value
vs. 18–35 demographic (industry benchmarks)
82%
of members shop weekly
using deals found on our platform
How Partnering Works
A simple three-step process from enquiry to going live on the platform.
1
Get in Touch
Fill in our partner enquiry form or email us directly. Tell us about your brand, which products or services you'd like to feature, and any existing affiliate network relationship you have.
2
We Agree the Deal
We'll agree on commission rates, deal terms, and how your offer will be presented. We work with brands of all sizes — from high-street names to specialist over-60s brands.
3
Go Live
Your offer is listed on our platform, promoted to relevant members via our newsletter, and featured in our category pages — all manually verified so it works perfectly at checkout.
What You Get as a Partner
A full breakdown of your listing benefits.
| Feature | What it means for you | Included |
|---|---|---|
| Featured deal listing | Your offer displayed across our category pages and Top Offers to 50,000+ members | ✓ |
| Newsletter coverage | Your offer featured in our regular member newsletter sent to opted-in subscribers | ✓ |
| Verified badge | Your deal carries our green "Verified" trust stamp — increasing click-through rates | ✓ |
| Brand directory listing | Dedicated brand page with your logo, all active offers, and direct link to your site | ✓ |
| Editorial coverage | Opportunity to be featured in our expert guides (e.g. "Best Boots for Over 60s") | On request |
Start a Partnership Conversation
Partner Enquiry